It's been more than a month since the last update. It's not that I'm lazy, but that I've been too busy recently. Work more than 12 hours a day, but also make time to spend with family, read, exercise, and think deeply. Why am I so busy all of a sudden, mainly because I practiced some of my own values, and once again began to walk on the edge of my ability, using actual entrepreneurial actions to verify my judgment on the market.
The direction of entrepreneurship is the digitalization of retail business; the target customers are medium and large brands and retail enterprises; the service content ranges from digital upgrade of stores, omni-channel retail, business membership to precision marketing. These are the hot words of the moment. In other words, there is nothing new under the sun. A bunch of companies are doing these things. A common question that everyone asks is: why are you? What moat do you have? Then this time, I will talk about the points that may become a moat for a SaaS enterprise from three perspectives.
Sharp enough Let’s clarify a concept first. We often hear about providing “integrated solutions”, that is, when providing services to customers, we hope to provide a complete set of solutions and one-stop solutions. This is of course no problem, but it needs to be clear that an "integrated solution" does not mean that you have to do all functions yourself, but make good use of the capabilities of partners to warm up together. The current enterprise service market has been very fragmented. It is not easy for a company to do one or two modules well, especially for start-up companies. It is very risky to do an "integrated solution", so consider your own resources first.