The "Other Category" report mainly shows the shopping preferences of visitors, such as car enthusiasts (Jeep, Toyota), clothing buyers and other consumer categories. Click on the image to enlarge. For me, the Age and Gender reports in the Demographics section and the Affinity Category report in the Interests section are the most useful. T-Shirt Design service I only occasionally check reports on market segments and other categories. Niche e-commerce merchants need a well-crafted value proposition for a specific target market. Use Google Analytics Demographics and Interests reports to validate your assumptions and retool, if necessary, to generate additional revenue and move your business in the right direction.
Niche e-commerce merchants face challenges in competing with big-box retailers. Providing an online shopping experience on a tight budget comparable to larger sites (with huge budgets) can seem overwhelming. T-Shirt Design service A top priority for a niche marketer in improving user experience is page load times. Luckily, Google Analytics has a suite of load time reports, under “Behaviour > Site Speed” in the left menu. Look for page load time reports under "Behaviour > Site Speed" in the left menu. Look for page load time reports under "Behaviour > Site Speed" in the left menu.
Click on the image to enlarge. The overview report will provide an overall page load time, followed by several other timing metrics. Here are their abbreviated definitions, along with my observations. Avg. Page load time (sec). This shows the total time it takes to load the entire page. This is where you start. Your goal must be less than 3 seconds. T-Shirt Design service 3 to 5 seconds is marginal. More than 5 seconds is cause for concern. More than 10 seconds is unacceptable. Avg. Redirection time (sec). If you have redirects on your site, such as 301 redirects, this value will be greater than 0. Any value greater than 0.5 seconds would be cause for concern.