including virtual reality. Virtual reality and product catalogs A close cousin of VR is augmented reality (AR). AR is the technology in which you look at a screen reflecting your current environment and see a virtual layer above it. IKEA's groundbreaking 2014 furniture catalog company employee list is a prime example of AR-assisted shopping. If you sell products, you need to know Augment.com. This service allows retailers and manufacturers to put their product catalogs into an augmented reality shopping experience, like IKEA's. Interior design and architectural design see benefits in envisioning a room or building before it is composed.
Seeing an interior or building design come to life before committing money has an obvious appeal. There are a growing number of apps and services that allow company employee list users to design a room with floor plans, colors and wall trim, furniture and decor, then insert their smartphone into a VR headset to see their interior design in virtual reality. Virtual reality and the travel industry Some companies in the travel industry are already taking advantage of VR marketing.
Marriott offers virtual travel experiences via a "teleport station" and an Oculus Rift headset, transporting people to Hawaiian beaches and the swanky bars of their hotels. Several travel agencies are already using VR to create their own promotional videos:“We see virtual reality as an innovation that will change the travel industry,” says Marco Ryan, chief digital officer for company employee list Thomas Cook Group, a UK-based tour operator that began testing VR content last year to boost the sales. “The closer you