When should I post to Instagram? Sprout 's research , recently published by my colleague Annemiek Nederpel, showed that most engagement on Instagram takes place on Mondays at 11 a.m., Tuesday and Wednesday between 10 a.m. and 1 p.m. and Thursday Thailand Phone Number List and Friday between 10 a.m. and 11 a.m. And that on average, the days with the most engagement are Tuesday and Wednesday. (Sprout conducted the survey among more than 30,000 customers.) If we look at the results from the research of HubSpot and Mention, we see a difference: Average engagement rate vs Hour of the day chart Days of week vs Average engagement rate This is especially true on Sunday!
Whereas Sprout's research shows that Sunday is by far the day with the least engagement, but this research shows that Sunday is a day with a lot of engagement. That once again shows how big the differences are per region, target group, customers, methods So: these kinds of statistics are nice to see, but say very little about your specific situation. Therefore, always research your target group, what content is valuable for this group and when your target group is 'on'. Altogether Interesting insights! Although it remains difficult to draw conclusions that apply to all accounts. For example, we have almost 19K followers on our Instagram channel , but our posts sometimes only get 20 likes and an occasional reaction.
Despite this low 'engagement rate', our posts (link in bio) and Stories are clicked through to the website considerably more. The engagement rate does not say everything about the interests of your followers. Or about the purpose for which they follow your account. Plenty to think about, but remember, there's no one-size-fits-all approach. Take a good look Thailand Phone Number List at your target group, what your goals are, set KPIs, but don't be too strict either. You can't always know why a post will or won't score, despite the great text you've written. Algorithms, hashtags, time, day, maybe it's terrace weather and people are busy with other things.