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    Arijit Kumar Das
    Apr 12

    Interest Reports Provide Insights Into Preferences, Likes, Habits

    in General Discussions

    interest reports provide insights into preferences, likes, habits, hobbies, and more. visitors. The Overview report, shown below, is helpful. Interests reports, such as this Overview page, provide insight into preferences, tastes, habits, hobbies, and more. visitors. Interests reports, such as this Overview page, provide insight into preferences, tastes, habits, hobbies, and more. Philippines Photo Editor visitors. Click on the image to enlarge. I prefer to go beyond the overview and dive into the detailed reports. The Affinity Category report, for example, identifies visitor hobbies and activities. The report also lists e-commerce data: transactions, revenue, and conversion rate.


    I usually sort this report by "Ecommerce Conversion Rate" (far right column) in descending order, but I also add a filter to remove the low number of sessions. The report below covers 73,042 sessions. I filtered it so that each affinity category displayed has at least 500 sessions. Philippines Photo Editor This "Affinity Category" report is sorted by "Ecommerce Conversion Rate" (far right column) in descending order, filtering out categories with less than 500 sessions. This “Affinity Category” report is sorted by “Ecommerce Conversion Rate” (far right column) in descending order, filtering out categories with less than 500 sessions.


    Click on the image to enlarge. In the affinity category report above, "news junkies/global news junkies" have the highest conversion rate, followed by "sports fans/winter sports enthusiasts and “country music lovers/fans.” The second and third categories have about the same conversion rate (1.84% and 1.75%, respectively) as the overall site average (1.48%). I will focus on the top category, "World News Junkies", and its 2.74% conversion rate. Philippines Photo Editor There are a few opportunities for this merchant. Highlight global news events related to the business. This could include a newsfeed focused on the product or service being offered. Or merchants could include related global news in their blog or social media posts.

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